Simple Modern Is An Omnichannel Monster
The Andrew Faris Podcast
00:00
The Steel Water Bottle - The Best Water Bottle on Amazon
We didn't have a particular product in sight. Our strategy was really we like being around each other. And so we wanted to run a business together. The main strategy was offering a lot of ornamentations, which plays really well for online because unlike Hider Flask and Yeti, they have constraints on shelf space. We went all the way up to 45 colors in a listing. Most people would say that's too many. But the cool thing that does online is that increases your conversion rate.
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