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3min chapter
Rundown: J.C. Penney merges with Sparc, Amazon's new retail ad service & Target doubles down on wellness
The Modern Retail Podcast
Target's Strategic Expansion in Private Labels and Competing on Price
The chapter explores Target's strategy to strengthen its private label offerings, with a focus on the reformulation of the up and up brand and the introduction of a new budget-friendly label called Dealworthy. It emphasizes the significance of beauty and household items in driving sales while aiming to attract a wider customer base through affordability.
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Listen to the best highlights from the podcasts you love and dive into the full episode