Rundown: J.C. Penney merges with Sparc, Amazon's new retail ad service & Target doubles down on wellness
The Modern Retail Podcast
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Target's Strategic Expansion in Private Labels and Competing on Price
The chapter explores Target's strategy to strengthen its private label offerings, with a focus on the reformulation of the up and up brand and the introduction of a new budget-friendly label called Dealworthy. It emphasizes the significance of beauty and household items in driving sales while aiming to attract a wider customer base through affordability.
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