4min chapter

The Data Stack Show cover image

Shop Talk: Will the Future of the Customer Data Platform Include a Shared Logic Layer?

The Data Stack Show

CHAPTER

What's the CDP?

The data that are associated easily with like user activities, because they have some unique dimensions. And then what's like, how do we use this data and like how do you do? I don't know, like, expose this data to the right audience and how the marketing teams can work without how the product is going to work. The CDPs in the general case needs to implement both to be considered like the CDP in my mind at least.

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