How does a creative entrepreneur go from selling beanies to becoming the "Branding Whisperer" behind some of the most culturally iconic brands of our time? Shaun Neff is the legendary brand builder and founder of Neff Headwear, and the force behind Moon, Pattern, Base, and Sun Bum. He’s partnered with stars like Kendall Jenner, Millie Bobby Brown, and Snoop Dogg — and he's also co-owner of the X Games and LAFC.

In this inspiring conversation, Shaun breaks down the mindset, strategy, and raw storytelling behind his brand magic. You’ll hear how he spots breakout markets, builds products people obsess over, and navigates real partnerships with A-list talent.

From launching the disruptive fragrance brand Noise to saving Sun Bum from the brink, Shaun reveals how to build lasting brands that scale — and how staying true to your story is the ultimate superpower.