Ep.38 Infosys: Why people are the key to ABM success
Account-Based Marketing
00:00
The Biggest Challenge in Building a World-Class Marketing Function
The biggest challenge that you're seeing in developing a world-class marketing function is really around understanding of tech stack. We are actually in the in process of really simplifying the number of tools that we have within the organization but we don't utilize most of the tools and even the tools that we utilize, he says.
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