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S27 E2: "The Elements of Choice: Why the Way We Decide Matters" by Eric Johnson

The Next Big Idea Daily

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How to Make Good Decisions

This week is Decision Week on The Next Big Idea Daily. We talk to Eric Johnson, who runs the Center for Decision Sciences out of Columbia University's Business School. He explains how your decisions don't happen in a vacuum but inside an architecture. You are affected by choice architecture whenever you make a choice - dozens of times a day.

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