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FoA 303: Implementing a Farm Operating System with Kristjan Hebert

Future of Agriculture

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How Big of a Behavior Change Did It Take?

Granular is a start-up company based in San Francisco. It uses data analytics to help farmers make better decisions about their land and livestock. The firm has been valued at more than $1 billion over the past three years. Its founder, Somen Mosman was sceptical when he first heard of granular. He says it's not always good news for agribusinesses: "We can't be that negative"

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