Kristin Lemkau (JP Morgan Chase) | Chase What Matters to The Consumer
The CMO Podcast
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How to Advance Brand Purpose to Purpose 3.0
The biggest change in the industry now is with the shift from consumers to linear to digital media. It has to be much more about how the consumer can discover your product or service or brand and relate to the why you're doing it, not just why you want to sell it. We've watched that brand come from a credit card brand to being- James Corden is sort of your spokesperson. So where are the gaps now? What would you like to see in the industry for your own company to advance brand purpose 3.0?
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