The Content Studio: Tommy Walker on "The State of (Dis)Content"
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Navigating Content Marketing in the AI Era
This chapter explores the transformative impact of AI on content marketing and its implications for creativity and productivity. It highlights the challenges professionals face, such as resource limitations and the need for effective audience research, while emphasizing the importance of maintaining creative autonomy. A nuanced discussion about the emotional disconnect many marketers experience further underscores the need to balance innovation with strategic thinking.
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