The Power Of Just One Big Marketing Idea & How To Get It ft. Todd Brown. Hall of Fame (E264)
Content Is Profit
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How Can You Be Different?
Every product in service has what's called a mechanism. Mechanism is how the product or service works to deliver the result, right? The only products that don't have a mechanism are ones that don't produce a result. What we look for is what’s called a unique mechanism,. How does your product or service uniquely work to deliver the the result? And there are three different types of unique mechanisms that any product or service can have. They include an unspoken mechanism, transubstantiated mechanism and name-your-system system.
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