On this episode of The Community Exchange Podcast, we welcome Ken Blom, Chief Business Officer at BuzzFeed. In our discussion, MSG and Ken discuss:
- Ken’s career path from search and agency work to joining BuzzFeed in its early social-first days
 - Lessons from scaling BuzzFeed through the rise of Facebook distribution, Tasty, and branded content
 - The challenges of platform dependency and what publishers can learn from the “Facebook era”
 - How affiliate and commerce revenue models evolved into major drivers for digital media
 - The disruptive impact of AI, LLMs, and “Google Zero” on traffic, discovery, and publisher economics
 - Why attribution, data access, and payment marketplaces will define publisher–AI relationships
 - The role of community, creators, and brand-owned platforms in building sustainable engagement
 - What the next generation of publishing innovation may look like, from apps to the “agentic web” 
 
And more.