I think for men in particular, like the average man who has a big heap of unexamined things in their life, I think if you were to ask them, they would say, yeah, of course, I don't want to. But we let our robot mode, you know, aversion to call it awkwardness get in our way of actually you doing that. We just started saying I love you to each other and it literally broke the seal. It sounds like such a silly little thing, but it literally was the bandaid ripping off saying I loveYou to your, your friend. That's so powerful.