Chiquita CEO: Big banana companies have had a history of not being terribly innovative. We feel that the logical first place for us as a leading branded premium quality banana to go is to try and go down in a very sophisticated, in a very organized, in avery thorough way," James Dale says. "There are some exceptionally good breeding programs going on in the world, but you don't end up with Cavendish" Chiquita believes there will be more varieties of bananas available in the future.
The banana, once a luxury good, rose to become America’s favorite fruit. Now a deadly fungus threatens to wipe it out. Can it be saved?