152. Tricks hackers use to target you, cyber security as business advantage vs cost + real-life proven tips on selling ANY product from 2nd time founders Aurimas Bakas & Andrius Minkevicius (CyberUpgrade)
The Pursuit of Scrappiness
00:00
Understanding Clients and Building Relationships
The chapter emphasizes the importance of understanding clients' needs, shaping products based on feedback, and using techniques like the 'six whys' to address objections. It discusses tailoring offers for different buyer personas in B2B sales and the value of customer support in retaining customers post-sale. Additionally, it highlights the significance of focusing on finding the right target customer and building lasting relationships based on product value.
Transcript
Play full episode
