6min chapter

Leading Transformational Change with Tobias Sturesson cover image

040. Colin Mayer: Putting Purpose into Practice

Leading Transformational Change with Tobias Sturesson

CHAPTER

The Purpose of a Business

The purpose is intrinsic to the company. It's not just a strap line or a marketing campaign, it's the reason why it exists and it's the basis on which its activities are formulated. The first key point is to have clarity about what are the problems that the business is there to solve. What problems? Who's problems? How does the business in visage solving those problems over what period is it solving those problems? And why is it particularly well suited to solving those problems?"

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