The Rise and Fall of Crocs

This chapter chronicles the evolution of Crocs from a niche product to a cultural phenomenon, detailing their inception in 2002 and early challenges in gaining acceptance. It highlights key turning points such as their appearance in film, significant growth, and subsequent declines, alongside leadership changes and strategic shifts. The narrative culminates in the brand's resurgence during the COVID-19 pandemic, spurred by comfort-driven consumer behavior and strategic celebrity collaborations.

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