We had to buy an expansion team for hundreds of thousands of dollars. We only sold a handful of tickets in the first three months. So by January of 2016, that's when we overdrafted our account and we're about to miss payroll. And so we were living on air bed and only grocery shopping with $30 a week,. Which is not real food, Bob. Like it's just like you can't even eat it."
Jesse Cole lives life by being different. He is the founder of Fans First Entertainment, which owns and operates the baseball team the Savannah Bananas. The Bananas have welcomed more than 1 million fans to their ballpark and have been featured on MSNBC, CBS Sunday Morning, HBO and ESPN. Jesse is an in-demand speaker and bestselling author of two books, Find Your Yellow Tux and his newest Fans First.
Jesse joined host Robert Glazer on the Elevate Podcast to discuss how he and his wife built the Savannah Bananas from a bankrupt organization to a leading entertainment brand, and much more.
Show Notes
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