10min chapter

Idea to Startup cover image

Another Lesson at 40: Three Shortcuts for Getting Started

Idea to Startup

CHAPTER

Taking Action: Overcoming Preparation Barriers in Entrepreneurship

This chapter explores the dangers of excessive preparation in entrepreneurship and promotes the idea of 'just-in-time prep' for taking immediate action. It emphasizes the value of direct customer engagement and offers practical strategies for structuring one’s approach to entrepreneurship to foster accountability and progress.

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