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The Evolution of Public TV in the UK
I think the English landscape is probably in terms of content and football. That's where we're probably a few years behind you. In general, the broadcast analysis has been quite good this World Cup. I know that in one of the South Korea games they gave up a goal from a free kick against Ghana. ITV did a really good job of actually breaking down why in those situations you should set your wall higher up. Really nice little vignette that fits nicely into a half-time show. We're definitely seeing more of that. It's like building the plane while you're flying or something. Those things are difficult to do. These people are operating in a context that has existed for