This episode is a fit for anyone who’s interested in how to drive best of breed growth at companies like Spline AI, Canva, and many others.

Caroline Mack is COO of Spline. Caroline previously was a Growth lead at Canva and worked in product & growth at companies like Tencent, DocuSign, Google, and TripAdvisor. In this episode, we cover tactical learnings about growth in the application layer and how AI is changing 3D design and driving value to users. We also cover product, growth, and pricing advice for all startups.

Where to Find Caroline:

* Twitter: https://x.com/Caroline_Huskey

* LinkedIn: https://www.linkedin.com/in/carolinehuskey/

Where to Find Shomik:

* Twitter: https://twitter.com/shomikghosh21

* LinkedIn: https://www.linkedin.com/in/shomik-ghosh-a5a71319/

* Software Snack Bites Podcast: Apple Podcasts, Spotify, Google.

In this episode, we cover:

(00:40) – Working at Startups Around the Globe

(04:46) – Spline Overview

(05:44) – Key Learnings from Canva

(07:56) – How Canva Coupled Growth & Product Teams

(09:02) – How Canva Utilizes Eng Support in All Functions

(10:00) – Identifying Free Users With High Propensity to Convert to Paid

(11:30) – Product Touch Points of Onboarding Customized to User Profiles

(12:16) – Learnings Caroline Applies from Canva to Spline

(14:10) – Affiliate Programs vs Allowing User Generated Content to Spread Freely

(15:24) – Why Workflow Matters in AI

(16:45) – Use Cases for 3D Design

(19:15) – Spatial Environment Design Trends

(21:28) – Positioning a Product to Benefit from AI Model Improvements

(23:15) – Growth at Spline & Community Engagement

(25:22) – Are AI Native Apps More Likely to Experience Spikey Usage

(27:10) – How to Develop User Communities

(28:48) – What Can Be Measured in Growth

(30:30) – Growth vs Monetization Tradeoffs

(32:45) – Pricing for AI Products

(35:03) – A/B Testing Pricing Effectively

(36:30) - 3D Design Future

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit shomik.substack.com

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