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ISOM: The Ripperverse
I'm curious to know, man, when did you first start thinking about ISOM? Maybe you launched it last year, but when did youfirst start thinking about, okay, maybe even in the greater sense, the Ripperverse itself. And I was like, all right, I'm committing. There's probably not going to be a better time than now. You cannot learn if you're too prideful. If you think you're number one, why would you try harder? So many people are stuck in that mindset.