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Operationalizing and De-Risking Positioning, with Mike Grinberg

The Agency Profit Podcast

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Mastering Positioning in Consulting

This chapter explores how boutique consulting firms can successfully position themselves against larger competitors like IBM by managing client perceptions of risk. It highlights the evolution of business models toward de-risking frameworks and emphasizes the operational aspects of aligning services with true positioning strategies. The discussion underscores the critical importance of differentiation and effective communication of unique value amidst changing market conditions.

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