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#11 Is this the end of real data in analytics?

The Measure Pod

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Can We Really Trust It?

The g a four is going to be introducing even more modelled data. It's modeled using hyperlog plus plus, which i'm not going to explain because i don't know how it works. And modelling is used af the store, visit data within adds as well. Even g a universal ana has been using some modled data for a number of years. The user's metric was changed, i'm not sure when it was, but several years ago, where it's not counted any more. So let's talk about some of the cases, some of the uses of this modelling.

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