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2min chapter
Persuasion Mastery
Motivation with Brendon Burchard
How to Get Someone to Do Better in School
Benefit extension is a phrase I coined in 1995. If you're trying to get somebody to do something, you need to extend the benefits beyond themselves. This is my favorite tool. It requires you to do a little bit more work, but when you do it and you deploy it, persuasion happens. There's three levels. Listen to that. You need to extending the benefits beyond the person to other people, to the community, and the world at large. But we've got to find out what's the hook and how do we extend the benefit.
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