The Colds of Coachella

If you don't go, especially if you are a content creator, then it's basically like deciding not to attend your company's like most fruitful conference that year. The tickets at Coachella have famously gotten a lot more expensive. I spoke to a lot of people this weekend who have been to six, eight Coachella's in a row. And even though they all say it's not as fun as it used to be, they all keep coming back.

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