AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Bridging Theory and Practice in Marketing
This chapter discusses the writing process and insights behind the book 'How Not to Plan,' aimed at helping marketers learn from their mistakes. It emphasizes the importance of making behavioral science accessible to young planners and explores the integration of academic theories with real-world marketing applications. Through analyzing historical campaigns and innovative approaches, the chapter highlights the efficacy of personalized and unconventional messaging in influencing public attitudes toward condom use.