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Negotiation Strategies: Todd Caponi on Authenticity and Success

Negotiate Anything

CHAPTER

Exploring the Distinction Between Authenticity and Transparency in Negotiation

This chapter explores the difference between authenticity and transparency in negotiation, emphasizing the importance of being true to oneself and providing necessary information for effective decision-making. It also discusses the evolution of negotiation techniques in the service and subscription economy, focusing on building trust and maintaining long-term customer relationships.

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