#10 Dealer's secret weapon, How ChatGPT will change the car business, what dealers know about you, CDG's crazy car buying idea | Aharon Horwitz, Co-Founder & CEO of Fullpath
Car Dealership Guy Podcast
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The Most Effective Types of Marketing for Dealers
We prefer just to be a flat fee, no matter how much you spend. So we really focus on like a tech fee, as opposed to an ad digiad type of fee. And then for our audience activation, which is that email infrastructure, where we can really activate audiences and get everyone a pinpointed targeted message. That's also just a month. We think it's cleanest for us and easiest for the dealer. They don't have to worry about,. you know, instead of being misaligned.
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