Intro

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Pop quiz: What’s the longest-running video game in history? It’s not Pac-Man or Donkey Kong or even Pong… it’s The Oregon Trail. A true pioneer (and we don’t just mean the ones in the covered wagons), the Oregon Trail has sold more than 65 million copies (that’s more than the Beatles’ White Album) and it spawned an “edu-tainment” industry now worth over $6B. But this wholesome game was created by three Minnesota student teachers, without a single thought towards making money… which is exactly why Oregon Trail made so much of it. Find out why this iconic game is a textbook MVP (Minimum Viable Product)… how an acquisition by Shark Tank’s “Mr. Wonderful” almost led to a collab with Barbie… and why the Oregon Trail is the best idea yet.

Subscribe to The Best Idea Yet for the untold origin stories of the products you’re obsessed with, and the bold risk takers who brought them to life. 

Episodes drop every Tuesday, subscribe here: https://wondery.com/links/the-best-idea-yet/

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