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Time Freedom and Income Mobility: The Entrepreneurial Minimalist movement | Jason Stapleton

The Practical Liberty Podcast

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Creating Scarcity and Increasing Perceived Value

In this chapter, they discuss the concept of scarcity in marketing and how it can increase the perceived value of a product or service. They mention a well-known copywriter named Dan Kennedy and how he has become one of the highest-paid copywriters by making himself scarce. They also talk about fake scarcity and how some businesses use it to create the illusion of limited availability.

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