Time Freedom and Income Mobility: The Entrepreneurial Minimalist movement | Jason Stapleton
The Practical Liberty Podcast
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Creating Scarcity and Increasing Perceived Value
In this chapter, they discuss the concept of scarcity in marketing and how it can increase the perceived value of a product or service. They mention a well-known copywriter named Dan Kennedy and how he has become one of the highest-paid copywriters by making himself scarce. They also talk about fake scarcity and how some businesses use it to create the illusion of limited availability.
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