The Origin Story of Float

Sikh: I was inspired by what we saw happening with say Basecamp and some of those SaaS 2.0 companies all shifting to the cloud. And so as someone with the background and user experience that to wireframe up this potential solution. Sikh moved into advertising and had that experience here in Melbourne before moving to New York, where it was very much a home for advertising. It was there at an agency called Razorfish, just right in the middle of Times Square there, real traditional digital agency that was over 300 people. The problem for float really became obvious to me. That was their job, which was to me,. And I thought, look, there had to be a