How to Sell Anything, Even If You Hate Sales
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The Power of Soft Selling
Jason Fyfer: I like the soft sell because it gives me leverage. He says when you go out on a date, your presentation is basically "I am here" and that's not sexy. If we decide to be together, right? Like, it's not like if you decide to be with me,. It's like, it's a team effort. Right? That has been a good mental softness for me. And that's how I want them to feel.
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