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Ep #021: Optimizing Scale by using Cost Cap Bid Strategy on Facebook (with Dan McCormick)
The Bottom Line
The Advantages of Seating Your Product
So one of the advantages of even seating our product is being able to see like who rallies around your product just is agreeing to receive it, right? So we I mean, we talked a lot about that account like hitting up with cost caps in place. We're hitting a very profitable CPA got for you guys right now. Amazing. And especially in a subscription model that is huge because even there's a lot of subscription businesses that we're working with or that we just know that they're not first order profitable but that LTV does make them profitablebecause they are in that subscribe and save model.
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