How to Get People's Attention When Everyone's Lies

"If you're willing to say the truth, even if it's an uncomfortable truth, that will get people's attention," he says. "There is a lot of evidence for the fact that if you are getting attention from people, for good or bad, they love you or hate you,. That's a good marketing strategy." 'Start with just little things': How do we cultivate courage when everyone is walking one way and we walk the other way?