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The CMO Podcast Year in Review | Reflecting on the Major Themes from 2023

The CMO Podcast

CHAPTER

Valuing Creativity in Today's Climate

The speakers discuss the importance of valuing creativity in today's climate for brand differentiation, highlighting examples from companies like Mailchimp, Converse, and Mars Riggly. They also explore the challenge of fostering creativity in large organizations and the need for creating a safe environment to amplify and test innovative ideas.

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