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The Good, The Bad and The Ugly Of CPM Advertising on Amazon
Seller Sessions Amazon FBA and Private Label
The Pros and Cons of Brand Lifting Ads
Amazon has something called a brand lift study, which is this new study that's available for people who are willing to spend upwards of 50k a month. The attribution is a last touch attribution on Amazon. So if those ads are placed in those in those spots, when people have already made their decision, and then they're being shown this ad, then obviously that ad is going to get the attribution. And it will look like it's done all the work, whereas all the work was done prior to that. In fact, it was done maybe through a series of other ads that people were clicking on before they got to the page. That's the part that we need to be very careful
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