Matilda Djerf grew up in a small town in Sweden and even once worked as a fishmonger. Today, she's one of the most influential and trend-defining fashion creators out there, and her brand, Djerf Avenue, is the real deal. In this episode of Girlboss Radio, Matilda chats with Avery about how she launched her fashion label without a business plan, how her partner pushed her to dream big and why she doesn't believe the content creator space is too crowded to succeed in. It's a must listen for fans of her effortless style, and anyone who's dreaming of starting their own thing—whatever it is.

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Use code GIRLBOSS for FREE shipping for the rest of 2022 at djerfavenue.com.

Follow Matilda on Instagram and TikTok at @matildadjerf and Djerf Avenue at @djerfavenue.

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