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Blake Michael: The future of how companies work with creators

Creators Are Brands

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Building a Relationship With Brands

When you work with brands, we're not looking as a one off transaction. We're looking as building a relationship. My thing is like, get to know the brand. Don't even talk about the brand deal. Just find other ways to just help them win. M this even happened with luman right? So, like, i connected with you guys over emal just, you know, go, got on a quick call. You no, got to know everyone's mission. Couple months later, i think maybe maybe a you guys wanted to start getting into sponsoring potcass. Like, oh, remember that guy, tom? He is a potcass that would be

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