What's the Research Component of the Brief?

i'm never one copy writers who's sending out a question air where it's kind of like, give me all your research. If they have existing resources, that's great. But i don't really want that much from them. I want to know, i want to do that on my own, because i'm a ri better copy a. And so my brief is sort of this questionair, but the next thing is your reply in component of the research part and the mechanism part into the brief. Ah, paradoxical questions, which i've talked about a lot, which i really love. This is something that dan ritman o did in the pimsler approach.