
What's In It For Them: How Genius Networking Can Get You What You Want with Dean Jackson and Joe Polish - I Love Marketing Episode #445
I Love Marketing
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The Receiving Dock Versus the Purchasing Department
Everything we do in business is an exchange of goods and services for money. Nobody's just buying the goods and services without an intention of it creating a result. If you can just focus on what's the actual outcome that they're trying to create, then wrap your goos and services around helping get that outcome. And preferably, if you can get it for them in advance,. We ought to talk about that.
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