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Become a social good thought leader with Rakesh Bharania, LinkedIn Top Voice

How To: Thought Leadership

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Don't Be Irresponsible With Your Corporate Giving

A lot of people, when a sudden crisis happens, it grabs the world's attention. A lot of technologists of corporate giving is really about jumping and moving fast so that they can put something out on Twitter or they can feel like they are taking action. I would even take that a step further and say that there's a difference between first do no harm and actively doing good. The first one, let's do no harm, says let's not at least make the situation worse. But that doesn't necessarily mean you're making the situation better. So the idea is have intentionality. And what I say is we need to be protective by design and by design too.

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