The Exit Five CMO Podcast (Hosted by Dave Gerhardt) cover image

Sarah-Beth Anders, SVP Marketing at Guild Education

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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How to Start a Go to Market Strategy in a Small, Early Stage Company?

The go to market strategy is pretty incredible. Our six things here are the archetypes of the people that buy our solution. And then we actually double down on that list, right? From a marketing perspective, like, i don't make a marketing investment. It overlays with our total addressable market. Thats a good little nugget, by the way,. The propensity to buy things like, how many people on this call right now? No, the five or six, you kno point in that. Like, propensity to buy, that's the difference between revenue marketing. Tomasayes.

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