The So What from BCG cover image

What We Do and Don’t Know About Generative AI

The So What from BCG

CHAPTER

The Impact of Generative AI on Business

Some industries will be massively affected and I think especially the service industries. All companies who have big IT teams, big IT development teams will also be disrupted by generic given what those techniques can bring to software development. You can generate super powerful marketing content, infinity of visuals, text, punchlines, videos that you can send to client. Here there's a wealth of creativity that will be unlocked to go to even further personalization of marketing content and marketing messages. Some people would say it's going to end up in an oligopoly and if that's the case probably regulation will be needed. Let's see how it turns out but there will be some fascinating moves in terms of competitive advantage and value

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