
What We Do and Don’t Know About Generative AI
The So What from BCG
The Impact of Generative AI on Business
Some industries will be massively affected and I think especially the service industries. All companies who have big IT teams, big IT development teams will also be disrupted by generic given what those techniques can bring to software development. You can generate super powerful marketing content, infinity of visuals, text, punchlines, videos that you can send to client. Here there's a wealth of creativity that will be unlocked to go to even further personalization of marketing content and marketing messages. Some people would say it's going to end up in an oligopoly and if that's the case probably regulation will be needed. Let's see how it turns out but there will be some fascinating moves in terms of competitive advantage and value