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Convincing the CFO that brand building investment is worth it
The WARC Podcast
Redefining Marketing Success Metrics
This chapter focuses on transforming how marketers evaluate success by prioritizing variable profit and contribution margin over mere revenue. It highlights the importance of structured methodologies, long-term tracking, and brand visibility metrics in fostering sustainable growth and effective marketing strategies.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode