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How AllTrails Crossed the Chasm to 1M+ Subscribers

Subversive

CHAPTER

AllTrails: Broadening Horizons

This chapter explores the evolution of the AllTrails app, focusing on its transition from catering exclusively to hardcore outdoor enthusiasts to appealing to a wider audience. It discusses strategic decisions made since 2015, emphasizing the importance of community feedback, data quality, and inclusive product design. The speakers highlight the challenges and lessons learned in making outdoor activities accessible to all, aiming to inspire a greater connection with nature.

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