Innovations and Enthusiasm in Women's Sports Broadcasting

Episode 489 of the Sports Media Podcast features Brian Lawlor, the President of Scripps Sports. As the owners of ION and TV stations around the U.S., Scripps airs both the WNBA and NWSL, as well as a number of local teams including the Stanley Cup champion Vegas Golden Knights. In this podcast, Lawlor discuses ION's foray into the WNBA and NWSL; ION's WNBA Friday night doubleheaders strategy; the impact of Caitlin Clark being on ION eight times this year; the Las Vegas Aces deal with Scripps Sports; ION recording an average audience of 145,000 viewers across 50 NWSL matches last year; the importance of studio programming around live games; his optimism at continuing with the WNBA heading forward; ION's Saturday night NWSL double-header; how he looks at ESPN and others when it comes to women's sports; having the rights to the Big Sky Conference and the great Montana-Montana State showdown; Netflix's foray into live sports and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.