On Design with Justyna Green cover image

Alex Valdman on Allbirds, Rapha, Kanye and following your creativity

On Design with Justyna Green

CHAPTER

What Was Your Move From Street Work to Sportswear?

Fashion didn't serve a utility that was unique, that really solved people's problems. I wanted to create detam that was stretchy, light weight, visible at night in lho like conditions. And after cone, had e opportunity to go to levis and worked on this project called te commuter series. That kind of got me interested in this idea of sportsware,. ecause it was performance, and it didn't feel like a story. The ultimate kind of pedigree of design is to provide utility and romance.

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