Academies vs. boxes. Committed clubs vs. belt tracking.
CrossFit and Jiu-Jitsu fitness businesses may focus on different sports and talk different languages, but they still face the same biggest challenge: churn.
On this episode of the PushPress Podcast, Dan and Nick explore how Jiu Jitsu academies and CrossFit gyms can address retention issues using creative strategies, like Committed Clubs and data-driven tracking systems. Miguel Jurado, PushPress Account Executive and BJJ blue belt, joins the discussion, bringing insight from working closely with Checkmat Academy.
Together, they also examine cross-industry learnings where gyms and academies can borrow from each other to minimize churn, set engaging goals, and cultivate deeper member loyalty.
In this episode, you'll learn how tools like belt-tracking software and short-term reward systems can keep members motivated, whether they’re earning belts or striving for fitness goals.
Have a tip about retention that works for your gym or academy? Email us at podcast@pushpress.com.
Timestamps:
[0:40] Introduction to churn in fitness businesses
[1:31] Comparing churn in Jiu-Jitsu vs. CrossFit gyms
[3:37] What is the “Blue Belt Blues”?
[6:45] How “Committed Clubs” boost engagement
[8:20] Lessons CrossFit gyms can learn from Jiu-Jitsu
[11:10] Belt-tracking-inspired systems for CrossFit
[14:06] How PushPress aims to help gyms reduce churn
