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43 - Attribution Doesn’t Tell the Full Story | ABM Conversations Podcast

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Sales and Marketing Misalinment

The route of sales and marketing misalinment is very, very clear and very simple. It's it comes down to fix the metrics, and then fix the behavior, and then it fixes itself right? Fix the system. Are chris and i have a couple ofa rapid fire questions for you if you're ready. I'm always ready. So the answers that youill give a doesn't have to be asked ort as the questions that i'm going to ask. All right then. Ah, quick. Number one, what's better, according to your gated content or non gated content? And whit 100 % non gatedcontent because the gait prevents people from actually

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