2min chapter

How I Built This with Guy Raz cover image

Jo Loves: Jo Malone CBE

How I Built This with Guy Raz

CHAPTER

How Did It Take Off?

We knew it was a wantable product, and we knew that people wanted it. So i had a face client called deborah bennet,. And she'd been a very dear part of our lives for a long time. And she said, i'll help. And she did. We did a big party to launch the shop, and we did an amazing piece in british vogue, the telegraph. I mean, everybody came out and supported and rode about the shop... It just took off like wildfire. By that point we had a good fifteen hundred to two thousand people that were loyal to the product. The minute we hit january, we saw our market literally triple...

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode