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How Did It Take Off?
We knew it was a wantable product, and we knew that people wanted it. So i had a face client called deborah bennet,. And she'd been a very dear part of our lives for a long time. And she said, i'll help. And she did. We did a big party to launch the shop, and we did an amazing piece in british vogue, the telegraph. I mean, everybody came out and supported and rode about the shop... It just took off like wildfire. By that point we had a good fifteen hundred to two thousand people that were loyal to the product. The minute we hit january, we saw our market literally triple...